Businesses that pay attention to the latest news are already one step ahead of their competitors. This is since they get to identify the areas of their business that they can improve with the latest strategies and innovations. Now that there is a pandemic, it drastically changed the things brands prioritize the most. They now focus on building brand resilience and learning how being adaptable is the only way to thrive and succeed during these trying times. But what are the things do businesses prioritize the most amid the coronavirus crisis?
Health and Safety of Clients and Employees
Due to the world health crisis, the main focal point businesses have these days is the health and safety of both their customers and staff. This led businesses to take drastic measures that they never thought they would take. This is aside from the social distancing measures, wearing face masks and only catering to a limited number of customers at a time.
Some businesses now allow some of their employees to work remotely. Others chose to reduce the number of hours each worker has each week. Aside from regular Covid-19 testing, they also placed certain protocols to guide employees and their respective supervisors on what to do in case one is suspected or was exposed to a coronavirus patient.
Numerous businesses also invested in numerous upgrades to boost the health and safety of everyone on their premises. Some invested in a more advanced HVAC system to ensure the supply of fresh outdoor air inside the building. Others now hire Covid-19 cleaning and disinfecting services to boost customer and employee confidence.
Some invested in bathroom additions like better lighting solutions, bigger vanity mirrors, and bidet attachments. These can help boost the aesthetics of the commercial space, make it look more spacious, and improve your employees’ health. This is since such accessories are proven to make the bathroom look and feel a lot more sanitary, promote better hygiene, and even boost business credibility in the process.
Sustainability at Its Finest
Businesses are also focused on catering to consumer’s demands when it comes to sustainability. They want eco-friendly products, sustainable business processes, and companies with a purpose. Since sustainability sells, many already made the switch and are focusing on sustainable business upgrades to pacify eco-conscious customers.
One of the first few things businesses are investing in is energy-efficient upgrades. This includes buying new, more energy-saving equipment, replacing older appliances, and switching to LED lighting solutions. Others, on the other hand, are now renovating their offices with sustainability in mind.
Many business establishments are now decorating their offices with live, indoor plants. Some have upgraded their landscape. Others now sport a living roof or a green vertical wall to transform indoor air.
How one operates its business also changed for the better. Many brands are sourcing for local materials and are hiring local businesses to tackle office and commercial building maintenance. They are also creating more jobs and are hiring locals first.
When it comes to their products, many have updated their product sourcing and manufacturing process to make these a lot more sustainable. They turned to eco-friendlier packaging and partnered with shipping companies that also operate sustainably. They are also using green marketing tactics to boost brand awareness and reach eco-conscious customers.
The Covid-19 pandemic made businesses rethink how they market, deliver goods, and bring services closer to consumers. Now, more businesses are focusing on improving the health and safety of their employees and clients. They are also using sustainable practices to tap into the eco-conscious market. Staying up to date with these business trends and using them to your advantage can help you stay competitive despite the ranging threat of the pandemic.
