How to Use Technology to Maximize Your Real Estate Business


Technology has dramatically changed the real estate industry. One of the most important things you should consider when starting a business is an online presence, which today means a website and social media pages. In addition to these, be sure to have a basic knowledge of web design so that you can better market your business.

Use a website to showcase your properties and attract potential buyers

A website is an important tool for any real estate business. It allows you to showcase your properties and attract potential buyers. In addition, a website can help you build a brand and create a presence online. It’s also a great way to connect with other industry professionals.

If you’re not sure how to get started, many online resources can help you design and build your website. Many companies offer website design services. However, be sure to research any company you work with to make sure they are reputable.

When creating your website, be sure to include plenty of information about each property, including photos, floor plans, and neighborhood information. You should also include a contact form or email address that allows people to reach out to you. If you’re not tech-savvy, consider hiring a web designer or marketing professional.

You can also integrate real estate investing software into your website to facilitate your search for properties to buy or sell. The software should also help you increase your real estate investment income.

Use social media pages such as Facebook, Twitter, or Instagram to market your properties and connect with potential buyers


Many real estate professionals are active on social media to market their properties and stay connected with potential buyers. Be sure to have a professional Facebook page, Twitter account, Instagram account, Pinterest board, etc. that displays your available properties.

You can also use social media to find potential clients or connect with other industry professionals such as lawyers and mortgage brokers. Get familiar with social media platforms before you start your accounts, and be consistent about posting relevant information. Make sure to post your available properties on your business page, as well as regular updates about the real estate industry.

Don’t forget to promote yourself using hashtags like #realestate or #realestateinvesting. When potential buyers search for homeowners, they are more likely to come across your page.

Create a custom real estate app for customers

Advanced technology can also help you connect with potential customers. If you have the technology available, create a custom app for your business so that people who are interested in learning more about your real estate services are easily able to access them.

You could develop an iOS or Android app on iTunes or Google Play, respectively. The advantage of creating a custom app is that it can feature your latest listings and/or properties you’re trying to sell. This allows people interested in buying or selling a home to contact you directly from the app, rather than having to visit your website or call your office.

Be sure to include contact information for both your property management team and your real estate investing team. If you don’t have an app development team, consider hiring someone to create one.

Develop a mobile-friendly version of your website

To keep up with the latest technology, be sure that your website is mobile-friendly. Most of your clients will view your site on their smartphones or tablets, not on a computer. If they aren’t able to easily navigate through it, they may become frustrated and leave.

You may want to try updating some of your images so that they are larger and easier to see on a smaller screen. For example, consider depicting your homes with exterior photos if it is difficult to show them using interior photos.

Additionally, make sure that links are easy to click on any device. Use language that is simple for people to understand no matter what type of device they are using.

Integrate video tours of your properties into your website or social media pages

Technology has also made it possible to integrate video tours of your properties into your website or social media pages. This allows potential clients to see what types of homes you have available and get a feel for the neighborhood before they meet with you in person.

You can connect with an outside company like Google Street View so people can tour virtual homes that aren’t listed yet, or you can host your videos through a video hosting website like YouTube.

Technology is a great way to boost your business, but it’s important to use it correctly. Since technology can be expensive, make sure you are using the right tools at the right time.

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