In this digital age, you are absolutely putting your business at risk if you’re not taking advantage of technology. Many successful organizations and companies today integrate digital technology into their different business areas. Some call it digital transformation; others call it business digitization. Whatever you want to call it, implementing this process is highly effective if you’re looking to make your business more profitable and efficient.
Through digital transformation, you can improve how your business operates, from the culture, workflow, processes, and systems. This means that this change is likely to impact every level of your company. Some perfect examples of business digitization include advanced processing and workflow automation like machine learning (ML) and artificial intelligence (AI).
As for the perks, you can expect better resource management, enhanced data collection, greater customer experience, increased profit, encourage digital culture, and so on. Interested in executing business digitization? Our tips here can help you have a smoother transition.
1. Check current tech stack
It’s never a smart move to tackle digital transformation without noting the current technology stack of your business. Checking your existing process and tools will help you better understand how to efficiently streamline different areas of your business. This may include product development, customer relationship management, marketing and sales, employee support and experience, and internal collaboration.
Whether your current systems need replacement or your tools aren’t helping out your people with their workflow, it makes sense to identify such digital inefficiencies first before availing of new software.
2. Pair tools with talents
Performing business digitization isn’t possible without knowledgeable and trained users. Integrating digital tools or tech systems with your people can be challenging, but it’s essential. The first step is to determine which of your team members possess strong tech skills and knowledge. You need people who can help you plan and implement the digital transformation.
Next, select the tools designed to be intuitive and easy so you less techy staff can use them without much hassle. Luckily for you, tons of the latest tools out there have these qualities, from team collaboration software, cloud systems to finance or accounting tools. Involving your employees with your digitization projects is necessary for fast and more efficient deployment.
3. Minimize digital project complexity
Even companies that operate with multiple frontend systems typically fail to reach their goals for their digitization projects. The result? The scale of the project increases. Remember that business digitization comes with uncertainties, usually due to the unpredictable behavior of tech trends. Having said that, it is better to tackle the process step by step rather than going all out on it. This gives you more time to test any new integrations and implementations and allows your people to understand the goals better.
4. Don’t just focus on tech
Just because you’re investing in the digital transformation doesn’t mean it’s okay to neglect the other components of your business. This is particularly important for product manufacturers, retailers, or suppliers. Don’t lose focus on other areas of your business. For instance, if you’re a new brand in the market, it’s best to pay attention to your product development and customer experience.
You’d also want to focus on other needs finding better packaging for your products, like using quality poly mailer items instead of unappealing, poor quality plastic wraps. Other important areas to pay attention to include product marketing, pricing, and shipping and delivery. Automating your processes would obviously be useless if you can get customers to buy your products.
5. Routinely evaluate and adjust
Last but not least, it’s essential to note that there’s no perfect digital transformation strategy. Just like any other process, it requires improvement and changes along the way. It does not have a finish line. After all, it’s not only the business industry that is continuously evolving. Technology does it faster. To be able to achieve long-term success in digitizing your business, ongoing and regular evaluations are necessary. Identify the key metrics that need to be measured consistently and monitor their impact.
As you implement and track the changes in your company, perform the necessary adjustments. It’s also advisable to share any updates, from what is working and what’s not, with the involved teams or people so you can come up with solutions much quicker. Digital transformation requires transparency to give out desired and positive outcomes.
It’s important to take into account that digital transformation isn’t only meant to streamline your business processes and operations. This process also aims to leverage your customer service, maintain brand visibility, and, most of all, increase your sales. If planned and implement the right way, you can get potentially receive more benefits.
